Weegee

Designing for Self-Guided Learning on an Educational App

Problem

Fun People Inc. experienced a decline in attendance at their in-person workshops, limiting access for adults interested in their courses. Without a digital platform, they were unable to reach learners who could not attend summer camps in person.

Goal

The goal was to design a mobile app that expanded the reach of their summer camp classes. The app needed to provide an engaging and intuitive experience while maintaining the playful and welcoming atmosphere of the in-person workshops.

Solution

I designed a clean, easy-to-navigate mobile app supported by a set of friendly mascots that guide learners through courses. The user experience was built around a simple flow with clear progress tracking, while the visual identity combined soft colors and playful illustrations to keep learning fun and approachable.

Company

Fun People Inc.

Role(s)

UX/ UI Designer

Team

  • 2 UX/ UI Designers

Methods

  • Moodboarding

  • Competitor analysis

  • User flow mapping

  • Low and Mid-fidelity wireframing

  • Branding and UI exploration

  • Gamified learning through mascots

Deliverables

  • Market positioning map

  • Wireframes

  • Complete user flow

  • Mascot design

  • Style tile and branding assets

  • High-fidelity prototype

Tools

  • Fiigjam

  • Trello

  • Figma

  • Adobe Illustrator

  • Google Forms and Docs

  • Canva

Timeline

10 days

UX/ UI Design

Mobile App

EdTech

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Full case study coming soon…

A detailed walkthrough of the full user-centred design process, including visuals, testing insights, and documentation highlights, will be added soon

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© 2025 Kara Keddie

© 2025 Kara Keddie

© 2025 Kara Keddie