John Illustration


The 'John' collection sees Keddie turn to her homeland of Scotland for inspiration.


Inspired by a Harris Tweed related visit to the Outer Hebrides, for this collection Keddie depicts the tales of her muse 'John' on the backdrop of the beautiful Hebridean landscapes to create clothes which tell a grown-up fairytale.


The hand drawn illustrations of the tale are executed through silverwork embroidery, print and bonded laser cut to create intricately textured textiles.


The practical hardwearing clothing worn by the character 'John' and the Harris Tweed weavers, are deconstructed and re-imagined to form draped sportswear silhouettes.


Scottish fabrics Harris Tweed and lambswool feature heavily within the collection creating a luxurious blend of warm woollen garments. The mix of textural wools is completed with chunky mohair hoodies that follow the modern artisan aesthetic. To lighten the collection, bamboo linen and soft checked short sleeve shirts feature alongside metallic jersey t-shirts.


The natural landscapes of the Hebridean islands create a muted colour palette for the collection of grey hues mixed with elephant brown, dusky pink and soft blue.


Through this collection Keddie wanted to explore the use of heritage fabric Harris Tweed through combining modern craft techniques and performance sportswear. The result is a winter collection that has both a unique story and is functional.


The collection featured during Moda Uomo, as part of the Harris Tweed: Adventures in Design exhibition. As well as featuring in the MEAD Scholarship & Fellowship exhibition at University of Arts London.


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